BA (Hons) Marketing Management with Foundation Year

Course Summary

Most conventional Marketing programmes would generally commence with the observation that the heart of contemporary business success lies in marketing. We agree. Marketing is essential to business operations, achieved through strategic analysis, implementation and control. Marketing is largely responsible for delivering core corporate objectives by offering value and high-quality experiences to customers, helping to sustain competitive advantage and develop an organisation’s reputation in the long term.

Awarding Bodies

University of Suffolk

Level of Award

FHEQ Level 6

Study mode(s) and duration

4 years full time, part-time also available

Delivering Institution

LD Training Services Limited

Start date(s)

September 2021, January 2022

Yet the rules of business and indeed the rules of business communication and social engagement more generally have been challenged and changed by recent and rapid developments in IT and digital communications technologies. Recognising this, the BA (Hons) Marketing Programme which is introduced here has been designed to embed an appreciation of the tools, processes and theories of marketing within an intellectual and practical framework which recognises the extent to which modern marketing strategies and practices build and depend upon ‘data’. The degree in Marketing aims to develop skills and knowledge of the key strategic and operational aspects of marketing taking proper account of a) the salience of ‘big data b) the intermediary power of information technologies and social media while c) promoting an appreciation of aesthetics and visual language.

Entry is GCSE English language at C/4 or above or equivalent. 80 UCAS tariff points (or above) or an equivalent level 3 qualification (including the ATHE Level 3 Diploma in Business). Where over 21 applicants do not meet academic entry requirements, they will complete a 1000 word essay and have a face to face interview.
  • To provide students with a systematic understanding of key aspects of marketing through a coherent and integrated programme of study;
  • To develop conceptual understanding that enables students to: devise and sustain arguments; use established techniques of analysis to solve problems; and describe and comment on current research in marketing;
  • To prepare students for a career in marketing by developing personal and professional skills that will support communication, group interaction, information finding, analysis and problem solving during their period of study consistent with the development of ‘career-ready graduates’;
  • To provide students with a valuable and positive learning experience in their academic studies;
  • To provide students with the knowledge to interpret marketing data, and generate practical intuitions to manage industrial and commercial sectors which compose the global market.

The following statements define what students graduating from the BA (Hons) Marketing Management course will have been judged to have demonstrated in order to achieve the award.  These statements, known as learning outcomes, have been formally approved as aligned with the generic qualification descriptor for level 6 awards as set out by the UK Quality Assurance Agency (QAA)[1].

  • Demonstrate a systematic understanding of key aspects of Marketing, including acquisition of coherent and detailed knowledge, at least some of which is at, or informed by, the forefront of defined aspects of a discipline;
  • Appreciate the uncertainty, ambiguity and limits of knowledge;
  • Deploy accurately established techniques of analysis and enquiry within the discipline;
  • Critically evaluate arguments, assumptions, abstract concepts and data, to make judgements, and to frame appropriate questions to achieve a solution, or to identify a range of solutions to a problem;
  • Devise and sustain arguments and/or to solve problems using ideas and techniques, some of which are at the forefront of the discipline;
  • Describe and comment upon particular aspects of current research in the discipline;
  • Manage their own learning, and make use of scholarly reviews and primary sources;
  • Apply the methods and techniques that they have learned to review, consolidate, extend and apply their knowledge and understanding, and to initiate and carry out projects;
  • Effectively communicate information, ideas, problems and solutions to both specialist and non-specialist audiences;
  • Demonstrate the possession of qualities and transferable skills necessary for employment requiring the exercise of initiative and personal responsibility; decision-making in complex and unpredictable contexts; the learning ability needed to undertake appropriate further training of a professional or equivalent nature.

 

[1] As set out in the QAA Frameworks for Higher Education Qualifications of UK Degree-Awarding Bodies (2014)

The design of this course has been guided by the following QAA Benchmarks:

  • Business and Management (2019)

The BA (Hons) Marketing Management comprises modules at levels 3, 4, 5 and 6.

Module Specifications for each of these modules is included within the course handbook, available to students on-line at the beginning of each academic year.

 

Module

Credits

Module Type[1]

Level 3

 

Developing Academic Communication Skills

20

Mandatory

 

Study Skills

20

Mandatory

 

Management: Putting Theory into Practice

20

Mandatory

 

Business in Context

20

Mandatory

 

Managing Projects for Competitive Success

20

Mandatory

 

Introduction to Accounting

20

Mandatory

Level 4

 

Accounting for Business

20

Requisite

 

Business and Economics

20

Requisite

 

Management and Managing: An Introduction

20

Requisite

 

Understanding the Entrepreneurial Spirit

20

Requisite

 

Delivering Successful Projects*

20

Requisite

 

Study Skills and Analysis of Business* (To replace ‘Delivering Successful Projects’ for students joining directly at Level 4 without taking the Foundation Programme)

20

Requisite

 

Introduction to Marketing

20

Mandatory

Level 5

 

Designing and Running a Research Project

20

Mandatory

 

Business Ethics

20

Requisite

 

Business Event Management

20

Requisite

 

Design Principles for Marketers

20

Requisite

 

Professional Development, Career Planning in Practice

20

Requisite

 

Consumer Behaviour and Relationship Management

20

Requisite

Level 6

 

Managing Brands

20

Mandatory

 

Digital Marketing

20

Requisite

 

Industry Based Engagement Project

20

Requisite

 

Multimedia, Mobile and Internet

20

Requisite

 

Extended Project OR The Enterprising Graduate

40

Mandatory

[1] Modules are designated as either mandatory (M), requisite (R) or optional (O). For definitions, see the Framework and Regulations for Undergraduate Awards

On successful completion of the course, students will be awarded a BA (Hons) Marketing Management. Students who leave the course early may be eligible for a DipHE Marketing on successful completion of 240 credits including all mandatory modules at levels 4 and 5.

The course is delivered at LD Training’s campuses across England, currently situated in London, Dudley and Nottingham. Students studying full-time on BA (Hons) Marketing Management are likely to have approximately 9 contact hours per week at level 3, 10 contact hours per week for level 4, 9 contact hours for level 5 and 6 contact hours for level 6.  The contact hours will be a mix of lecture, seminar and practical activity.  Students will normally be expected to undertake 30 hours of independent study in an average week, but should be prepared for this to vary based on assignment deadlines and class exercises.  This will often include making use of online resources (lectures, reading and activities) that are prescribed by the tutor running the module.

A variety of assessments will be used on the course to enable students to experience and adapt to different assessment styles. The assessment methods used will be appropriate to assess each module’s intended learning outcomes. Assessment on the course overall will be 100% coursework (including essays, reports, presentations, group work, reflective learning journals and research projects).

Students undertaking BA (Hons) Marketing Management will be charged tuition fees as detailed below.
Student Group Tuition Fees
Full-time UK/EU £9,250 per year
Full-time International £11,790 per year
Payment of tuition fees is due at the time of enrolment and is managed in accordance with the Tuition Fee Policy. There is no regular requirement for students to pay additional course fees. Where supplementary activities are offered there may be a small charge to cover their cost (for example, for transport).

This course is delivered according to the Framework and Regulations for Undergraduate Awards and other academic policies and procedures of the University and published on the below link.

https://www.uos.ac.uk/content/our-policies-and-procedures-delivering-our-services-and-responsibilities